Pick a specific company 

QUESTION 1: FIRM PERFORMANCE

• Report financial data (e.g., revenues, profitability, growth, and stock market returns) and describe how well the firm is performing.
• Compare the firms performance to that of notable rivals.

QUESTION 2: KEY PROBLEMS AND SOLUTIONS

• Identify and describe at least two major problems the firm is facing.
• Identify and describe proposed solutions to those problems.