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Archive for the ‘Marketing’ Category

Marketing Strategy Creation

This week you will begin creating a marketing strategy for your chosen business using the SWOT analysis you completed. Starting a Cosmetic Company Your strategy should be a paper in which you: Research strategic marketing tactics and choose two to use for your business.Provide a rationale for your choices. Determine the characteristics of a market-driven […]

Role of SocialMedia in global marketing

Keys to a Strong/Favorable Research Report Assessment:-Be strongly guided by the research report grading rubric used to grade your research report.-Must be an in-depth thorough analysis that also applies assigned course material appropriately and well.-Write clearly and efficiently. Quality of written communication, in-depth and thoughtful analysis and evident use of assigned course materials are required. […]

Freemium Strategies

Homburg, C., Kuester, S., and Krohmer, H. (2013), Marketing Management: A Contemporary Perspective 2nd Edition. New York, USA: McGraw-Hill Education Kotler, P. and Keller, K.L. (2016), Marketing Management 15th Edition Global Edition. Essex, United Kingdom: Pearson. These books can be used to answer the questions but (own writing/words)There answer and writing should be concerned with […]

social media marketing

Select one of the following types of social media marketing Video, Blog, Podcast, Photo Sharing and determine the following: Which most closely aligns to the goals of your business? (cologne Business)Which most closely aligns to your SM target audience(s)?What are your expectations of customer engagement and return in using video, blog, podcast, or photo sharing […]

Ethical Challenges of A.I. Applications

Instructions:Each year, Stanford Universitys Human-Centered Artificial Intelligence group releases its AI Index ReportPreview the document. This is a lengthy (222 pages), comprehensive overview of the current state of artificial intelligence. For this AI Project, you will choose a topic, issue, and/or technology identified in the report and research it in depth. TOPIC SELECTED: Ethical challenges […]

marketing strategy

Overview: This Extra Credit opportunity asks you to (1) carefully view three case study videos about marketing successes/failures and (2) record and post a group Zoom video analysis discussion. Step 1: PreparationFind two other students in the class to work with. You must have a total of three members.Have each group member carefully view the […]

Apple Company

Apple CompanyKnowing Your Customer – who is your customer – good opportunity to show your analysis of STP – what is the segmentation of your market, who is your target customer, and what is the current position of your brand Knowing Marketing Research – how do your target customers make purchasing decisions– what personifies their […]

Effective Advertisement

Find an Ads or commercial that is effective. Please locate and describe an advertisement that you think is effective. Discuss what you like about the advertisement and why you think it is effective. If you can, please provide the link to the advertisement you are describing so I can see it.

media

How are important changes within media and communications coming together, combining, with other major changes in the world? You could, for example, consider climate change, political change, social organisation, social issues such as equity, diversity and social justice, or any other major event of change in the world. Put another way: how does developing technology/knowledge […]

media

How are important changes within media and communications coming together, combining, with other major changes in the world? You could, for example, consider climate change, political change, social organisation, social issues such as equity, diversity and social justice, or any other major event of change in the world. Put another way: how does developing technology/knowledge […]

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