Personal Branding Talk: 1. Research the objective of a short-term career plan and then write one for yourself at your present stage. This will require reflection but is a great exercise in order to think about what you want to do after you graduate from George Brown College. Use your elevator speech. 2. Research what an informational interview is and explain the outcome of an informational interview. And, then write 5 questions you would ask in an informational interview. What was the reason you chose the questions you did?