Instructions

Answer these Questions:

1. What is Starbucks strategy?
2. Given your assessment of its competitive premise, how should it leverage its resources and capabilities to achieve its growth objective?
3. How would you respond to McDonalds offer? Why?

Conduct the Following Analysis:

1. Conduct Porters Five Forces analysis (industry)
2. Conduct PEST analysis
3. Map the value chain
4. Identify core competencies and competitive advantages
5. Fill in SWOT with key findings from above analyses
6. Outline Starbucks strategy using the five element model