Think about Royal Farms and Wawa before starting your answer to this question.

What is a Sustainable Competitive Strategy? What are the three forms of SCA and how are they different?  If I were to represent a convenience chain like Royal Farms with plans to enter the Mid-Atlantic Market where Wawa has long been dominant, how might I challenge Wawas well-established SCA? (Palmatier and Sirdhar. Chapters 4-7)